A bit about me
I have 10+ years of experience launching and scaling consumer, tech and media brands globally. A generalist problem-solver through and through, I blend big picture thinking with hands on execution. I don't just offer strategic advice, I roll up my sleeves to help you get it done.
Brands I’ve worked for and with
What I can help with…
A non-exhaustive list of business problems I can help solve.
Customer Research
Run research and uncover insights that will act as the foundation for everything you say and do.
Product Strategy
Develop tech, digital and physical products that customers want and need, and that will cut through the noise.
Operations
Operationalise your strategic thinking and creative ideas, and build systems that will support your growth.
Go To Market
Develop and execute a 360-degree GTM strategy to successfully launch brands, products and categories.
Commercialisation
Turn concepts into products, ideas into revenue and strategic plans into tangible results.
Global Expansion
Spot opportunities for going global, and launch your brand or product in new markets (did someone say USA?).
Strategic Projects
Lead meaty strategic initiatives that live outside of BAU, that your team may not have time or headspace for.
Thought Partner
A trusted sounding board to help you navigate problems and quickly overcome challenges as they crop up.
My Services
From hands on to light touch.
My Portfolio
A selection of clients past and present.
Packsmith is a funded American tech startup operating in the ecommerce fulfilment space. I was engaged to lead the global launch, and over an 18 month project directly drove $1M in ARR.
Tech
Ultra Violette is one of Australia’s fastest growing skincare brands with a focus on high performance SPF. I’m working alongside the co-founders on a very big, very secret project. More to come soon!
Beauty
The Startup Network is Australia's largest independent community for founders. I partnered with the CEO to grow their membership revenue stream, through stronger lead gen, improved conversion and a better onboarding experience.
Community
What people are saying
Some nice words from past clients.
“We engaged Anna to get sales and operations flowing; first running a pilot in Australia and then growing the business domestically and expanding into the US. Among other things, she landed our first customers and directly drove around $1M ARR. She not only helped us successfully go from 0-1, but also established an entrepreneurial culture through her "get it done" leadership. If you're looking for someone who has both a strategic perspective and willingness to get their hands dirty, I'd highly recommend working with Anna!"
Ben Wunderman, Co-Founder of Packsmith
"Anna was a godsend to us. As a small team with no dedicated marketing person, Anna was able to distill what was needed to improve our customer experience and lead generation capabilities, ensuring we captured every lead and gave new members a seamless onboarding experience without one-on-one supervision. After spending the time getting to know our business, Anna worked fast and efficiently, delivering over and above our expectations."
Vicky Stirling, CEO of The Startup Network
"Anna was a game changer for our business. In just over a year she helped revamp our product suite and she improved the efficiency and effectiveness across marketing and operations. She quickly identified a few key areas for improvement - both quick wins and larger opportunities - and helped us roll out a series of projects to help increase customer acquisition and improve our retention rate. She was fantastic to work with, I was sad to see her go!"
Adam Jelic, Founder of MiGoals
Want to work together?
If you're interested in chatting about a project or ongoing support, please enquire below. Please note, prices are dependent on the scope and nature of the engagement.
FAQs
Got questions? I have answers.